The great news is that virtually all brands can create their own sticker collections and leverage them in their communication. Connecting better with tech-enthusiastic Gen Z.Promoting your brand, brand elements, and more importantly brand mascot.Interacting with your followers in a playful way.Stickers are an excellent tool for promoting your WeChat marketing in China. WeChat Stickers Offer Key Advantages for WeChat Marketing in China The set includes Louis Vuitton-branded game items such as a key and candle. Moreover, Louis Vuitton designed a limited-edition series of WeChat stickers that users can share with their friends. The game also includes 30 NFTs that players can gather along the journey. In “Louis the Game,” players must find 200 collectible candles to mark the anniversary each one unlocks stories about Louis’ life and family. Louis Vuitton devised a game for their global audience to commemorate the occasion and this game is available for download via WeChat and is available in both English and Chinese. WeChat stickers are widely used in mobile messaging platforms.Įxample: The luxury company Louis Vuitton celebrated its founder’s 200th birthday in August 2021. Many social networking networks provide emojis, GIFs, and sticker sets to express emotions via mobile app messaging functions. Brands looking to digitalize their image and engage with consumers throughout their everyday activities are discovering that stickers can make their messaging stick. How Brands Are Utilising Them?īusinesses are repurposing the WeChat sticker frenzy as marketing tools to help their brands expand. Users can store sticker packs (collections of 16 or 24 stickers) or individual stickers on their accounts so they can use them readily in chats. WeChat stickers can be found through browsing the app’s sticker section, searching for keywords, or bookmarking stickers and sticker packs provided by friends. In reality, because outward expression of sentiments and attitudes is discouraged, as well as a predilection for an obscure sense of humor, Chinese users are even more passionate about the so-called 表情包 (Biao qing bao=facial expression pack, Chinese for stickers pack used on messaging applications). Stickers are used to express emotions (such as joy or pity), infuse humor into a conversation, and deliver seasonal holiday greetings. Behaviors Around StickersĬhat interactions on WeChat are frequently sprinkled with animated stickers, in both professional and personal contexts. While most of the stickers take the form of cute animals, brand mascots, and animated delicacies, some of them can express a deeper sense of humor or irony. In fact, many users proudly boast their sticker collections or even create their own. It’s not surprising to see stickers appearing in both personal and professional conversations and group chats. WeChat stickers are simply light-weighted png or GIF files shared directly from the keyboard in the WeChat message window. With 50 billion messages sent on WeChat every day, many of them are WeChat stickers. Chinese netizens, particularly Chinese millennials, are no exception. Netizens use this special “language” to communicate with one another while also having fun. Emojis and stickers in messaging apps are quickly becoming an important element of our online language, if not our culture. Every internet user has sent an emoji at some point, and over 10 billion emojis are transmitted each day. Global consumers devote significant time to social media and instant messaging applications. The WeChat Sticker is one such tool that brands can leverage. WeChat has various features that help brands increase engagement and interact more effectively with their customers. Hence, making it a vital platform for brands to connect with their target audience. It has outgrown its initial messaging functionality a long time ago and now is a powerhouse offering a myriad of options for users including interacting with brands on different levels.īy 2023, the predicted e-commerce gross merchandise value (GVM) on WeChat would be 13 trillion RMB (more than 2 trillion USD). WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis.
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